Google Play · United States · English
Google Play app intelligence
Netflix
Netflix, Inc. · Entertainment · Free
Netflix is the leading subscription service for watching TV episodes and movies.
Average rating / 5
4.8
Ratings
16,845,526
Reviews
916,766
Store installs
1,000,000,000+
Listing health overview
A quick assessment of the app’s public listing.
10 / 12 signals in good shape
LISTING HEALTH
0
out of 100
10 of 12 signals in good shape
A snapshot of listing completeness and public signals.
App title length
7 / 30 characters
Short description
80 / 80 characters
Full description depth
1,492 / 4,000 characters
Title keywords reused in copy
1 of 1 title terms appear in the description
Repeated keyword themes
8 repeated themes found
Average rating
4.8 stars
Rating volume
16,845,526 ratings
Low-star share
2.2% of ratings are 1–2 stars
Screenshots
11 screenshots published
Feature graphic
Feature graphic present
Last update
Updated 2 days ago
Release notes
128 characters
Calculated from available listing signals. Missing fields are excluded. This is an AppVector assessment, not an official store score.
Keywords & metadata
Explore the words your listing repeats and how they appear in the title.
Title length
7 / 30
Description length
1,476 / 4,000
Repeated terms in title
1 of 4
Words shaping this listing
Select a term to see it in context.
Common English words are excluded. Repetition is not search volume.
THE TAKEAWAY
1 of the 4 most repeated terms also appear as words in the app title. These are text matches, not keyword opportunities or demand estimates.
The title contains 7 characters. The description contains 1,476 characters. Review relevance and clarity alongside length.
First impression & copy structure
Review the listing as a shopper might scan it, alongside measurements of the description’s structure.
Listing preview
Netflix
Netflix, Inc.
4.8 ★
Netflix is the leading subscription service for watching TV episodes and movies.
Opening line
100 chars
Paragraphs
12
Bullet lines
5
Emoji
0
About this app
Looking for the most talked about TV shows and movies from around the world? They're all on Netflix. Discover award-winning series, movies, live events, podcasts, and games on the go - all in the mobile app. Now, you'll never miss a moment from the world of Netflix while you travel, commute, or just take a break. What you'll love about Netflix: - Smooth navigation with bottom shortcuts to quickly browse or jump back into your favorites. - A new way to discover what's next, including an upcoming clips feed. - A full world of entertainment in one place - series, movies, live events, games, and podcasts. - Keep track of everything you lo
Read remaining description
ve, from your favorite moments to 'My List', in the 'My Netflix' tab. - Personalized recommendations based on your ratings. Instant notifications for new releases, episodes, and live events. Netflix membership is a month-to-month subscription that begins at sign-up. You can easily cancel anytime, online, 24 hours a day. There are no long-term contracts or cancellation fees. We just want you to love what you watch. Please note that the App Privacy information applies to information collected through the Netflix iOS, iPadOS, and tvOS apps. See the Netflix Privacy Statement (link below) to learn more about information we collect in other contexts, including account registration. Privacy policy: www.netflix.com/privacy Terms of use: www.netflix.com/terms Phone Number: +18667160414 Email: [email protected]
THE TAKEAWAY
The preview is illustrative; store layouts vary by device and region.
The first non-empty line is 100 characters. Check whether it communicates the main benefit before users expand the description.
Icon, screenshots & video
Examine the visual assets returned for this listing, in their original order.
Icon at common display sizes
Listing screenshots
11
Tablet screenshots
Not returned
The screenshot story, in order
THE TAKEAWAY
11 unique screenshots were returned. Check whether the first images tell a coherent story and remain legible at phone size.
The icon previews help you inspect recognition at different sizes; they do not measure creative performance.
Ratings & reviews
Read the store’s score together with the number and distribution of ratings.
Store rating
4.8 / 5
16,845,526 ratings
Rating distribution
5
14,873,808 · 88.3%
4
1,283,428 · 7.6%
3
322,329 · 1.9%
2
87,443 · 0.5%
1
278,506 · 1.7%
Written reviews
916,766
Current version score
Not returned
Store installs
1,000,000,000+
Installs are not active users.
THE TAKEAWAY
16,845,526 ratings and 916,766 written reviews were returned. These are different measures.
The response does not include a separate current-version score, so no version comparison is inferred.
Release activity & experiment ideas
Connect the current release information with practical hypotheses you could test.
Current version
VARY
Last update
2 days ago
Time in store
15.5 years
Latest release notes
Get the best experience for enjoying recent hits and timeless classics with our latest Netflix update for your phone and tablet.
Experiments to consider
ATest the first screenshot
Compare a clear outcome-led opening image with the current sequence of 11 screenshots. Measure conversion in the store’s experiment tools.
BTest the opening message
Compare alternative benefit-led opening copy. Keep the audience and traffic source consistent when evaluating results.
CReview rating prompt timing
Consider asking for feedback after a successful user action. Follow the store’s review policies.
DMake release notes specific
Review whether the current notes explain what changed for users. Test clearer feature and benefit wording.
THE TAKEAWAY
The listing was last updated 2 days before this report was generated.
These are suggested experiments, not evidence that a specific change will improve conversion. Validate them using store experiment results.
Listing profile & availability
The app’s release timeline, technical context and store metadata.
Release timeline
Released
May 5, 2011
Last updated
Nov 4, 2026
Timeline connects the two reported dates; it does not represent intervening releases.
Listing profile
- Category
- Entertainment
- Age rating
- Teen
- Minimum OS
- Varies with device
- Price
- Free
- Developer
- Netflix, Inc.
THE TAKEAWAY
Use the same store, country and language when comparing app profiles.
Only fields returned for this listing are shown. Missing language, device and download-size information is not estimated.
Store & technical details
Price
Free
In-app purchases
No
Contains ads
No
Minimum Android
Varies with device
Content rating
Teen
Current version
VARY
Developer & support
Developer
Netflix, Inc.
Support email
Phone
+1 866-716-0414
Address
121 Albright Way Los Gatos, CA 95032 United States
Next step
See how this app changes over time
Continue into AppVector for ratings, downloads and listing history.
Understanding Netflix stats
A public Google Play listing snapshot for US.
Netflix is published by Netflix, Inc.. Its listed category is Entertainment. The returned store score is 4.8 out of 5, based on 16,845,526 ratings.
App names, icons, screenshots and descriptions belong to their respective owners. AppVector provides this listing overview independently.
Ratings and reviews
Read the average score together with its rating count. Ratings are star scores; reviews include written feedback. A single snapshot does not show whether user sentiment is improving.
Installs and availability
Use the reported Google Play install figure as reach context. Install milestones do not describe recent growth or active usage.
Listing changes
Review the description, screenshots and listing update date together. To understand what changed between releases, open the app’s history rather than assuming the current listing contains previous versions.
FAQ
Questions about these app stats
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