Apple Search Ads insights
Track Apple Search Ads performance from keyword to install
Connect Apple Search Ads to monitor campaign spend, impressions, taps, installs, keyword performance, and search terms from one AppVector report workspace.
appvector.io/apple-search-ads
Campaign efficiency
Keyword spend map
Installs
18.7K
+12%
Avg CPI
$1.92
-8%
Tap rate
7.4%
+5%
Keyword
Taps
Trend
CPI
budget tracker
12.4K
+18%
$1.84
expense manager
8.9K
+9%
$2.11
money app
6.1K
-4%
$1.62
Trusted by 1,200+ app and growth teams
Apple Search Ads context
Apple Search Ads performance is only useful when keyword, placement, and cost patterns are easy to compare.
report views: overview, daily, keywords, search terms
core metrics including spend, taps, installs, CPT, CPI
copy and export options for every report table
How it works
How AppVector analyzes Apple Search Ads
Connect your account, choose the reporting scope, and inspect the data that drives paid App Store growth.
Connect Apple Search Ads
Start the secure Apple OAuth flow, then return to AppVector with your connected organizations ready to review.
appvector.io
Keyword rank
#4
▲ 6 this week
Downloads
38.2K
▲ 12%
Rating
4.6
▲ 0.2
Visibility trend
Select org, campaign, and date range
Filter by Apple Search Ads organization, campaign, and date range before loading campaign performance data.
appvector.io
Keyword
Volume
Difficulty
budget tracker app
14.2K
expense manager
33.8K
money saving app
21.1K
personal finance
52.6K
Analyze and export reports
Use overview charts, campaign tables, keyword reports, search term reports, filters, column controls, copy, and CSV export.
appvector.io
Keyword performance
▲ 18% this month
Jan
Mar
May
Jul
Sample dashboards
Apple Search Ads report views built for decisions
The dashboard is organized around the reports teams need when managing Apple Search Ads performance.
Performance Overview
Compare spend, impressions, taps, TTR, installs, conversion rate, CPT, and CPI against the previous period.
KPIs conversionDaily Performance
Review daily spend, impressions, taps, installs, CPT, CPI, and conversion movement across the selected range.
Daily conversionKeyword Performance
Inspect keyword, match type, ad group, bid, spend, impressions, taps, installs, CPT, and tap-install CPI.
Keywords conversionSearch Terms
See the actual search terms, source type, ad group, spend, taps, installs, and efficiency metrics.
Queries conversionSolutions
What the tool can do
Capabilities taken from the live AppVector Apple Search Ads dashboard.
Secure account connection
Connect Apple Search Ads through OAuth, update access when needed, or disconnect from the manage account flow.
Organization and campaign scope
Choose the connected organization and optionally narrow reports to a specific campaign.
Date range reporting
Use presets or a custom date range to load overview and report data for the exact period you need.
Metric trend chart
Select up to four metrics such as spend, impressions, taps, installs, TTR, CPT, CPI, or conversion rate for the trend chart.
Search, filters, and columns
Search report rows, apply advanced filters, and control visible columns on campaign, daily, keyword, and search term tables.
Copy and CSV export
Copy report tables or export campaign, daily, keyword, and search term data to CSV for reporting workflows.
Use cases
Questions this dashboard helps answer
Use Search Ads insights when Apple Search Ads data needs to move from reports to campaign decisions.
Which campaigns are spending efficiently?
Compare campaign spend, taps, installs, CPT, CPI, and conversion rate to find where budget is working.
Which keywords drive installs?
Review keyword match type, bids, taps, installs, and tap-install CPI to identify terms worth scaling or pausing.
What are users actually searching?
Use the search terms report to inspect query text, source, ad group, spend, taps, and install performance.
Comparison
What AppVector adds to campaign reporting
The live tool turns Apple Search Ads data into searchable, filterable, exportable reports.
Capability
AppVector
Basic reports
Organization and campaign selectors
Overview metrics with previous-period comparison
-
Daily performance table
-
Keyword and search term report tabs
-
Search, filters, column controls, copy, and CSV export
-
FAQ
Apple Search Ads questions
Open your Apple Search Ads performance report
Connect Apple Search Ads, review campaign performance, and export the reports your growth team needs.